Resume

Profession

Marketing communications creative and management.

My “sweet spot” – the area of marketing communications in which I have the most experience and enjoy the most – is strategic planning for the market launch of new companies and new products, and the development of materials to support that launch and follow-on growth. Frankly, I've lost count of the all launches I've worked on. Everything from the uncommon re-naming and re-positioning of an existing company, to the rare new technology that changes the marketplace, to the every-day products and services that build a business.

Strategic expertise

• Corporate and product positioning

• Market introduction

• Advertising and promotion program management

• Market analysis

• Product planning

• Promotional development

Creative expertise

• Copywriting

• Graphic design

• Web site development

• Graphic arts production

Communications management

• Trade shows and events

• Public relations

• Publications

Twelve years in the durable medical equipment market.

Fifteen years in the personal computer industry.

Education

Bachelor of Science in Business Administration, 1970, University of North Dakota. Double major in Journalism and Marketing.

Experience

Director of Corporate Communications, ArthroWave Medical Technologies and BioniCare Medical Technologies, Inc., start-ups developing and commercializing the first electrical stimulators treating human joint disease such as osteoarthritis. Baltimore, Maryland, 2006-2008.

Marketing Communications Manager, RS Medical, a leading provider of physician-prescribed electrical stimulators that have relieved pain and improved function for more than 750,000 Americans. Developed full-service in-house creative team of six. Responsible for corporate communications, sales materials and promotions, exhibits, web site and product materials. Supported corporate growth from $3 million in 1996 to in excess of $100 million in 2006. Vancouver, Washington, 1996-2006.

Marketing and Communications Consultant, Bill Langenes Company, providing general communications and creative services for small businesses, including RS Medical. Portland, Oregon, 1993-1996.

Director of Marketing, Microware Distributors, a national $300 million personal computer hardware distributor. Directed sales promotion, marketing events, advertising, public relations and market intelligence with a staff of 12. Beaverton, Oregon, 1990-1992.

Vice President of Marketing, Interactive Training Technologies, a start-up personal computer training systems developer. Hillsboro, Oregon, 1989-1990.

Marketing and Communications Consultant, Analyst and Writer, Bill Langenes Company, a personal computer industry consultancy. Market and product analysis, product introductions, packaging, advertising, collateral, public relations and promotion for clients including Activision, Apple, Ashton-Tate, Electronic Arts, Symantec and others. Wrote Desktop Publishing research study (1987), co-authored best-selling software how-to book Using Q&A (1986), wrote monthly MarketWeek column in MacWEEK and personal software user manuals. Saratoga, California, 1983-1988.

Advertising Manager, VisiCorp, a pioneering personal computer software publisher. Start-up grew from $1 million with nine employees to $40 million and 300 employees. Responsible for advertising, collateral material, product packaging, merchandising, promotion, trade shows and corporate identity including a name change. Managed advertising and design agencies in San Francisco and San Jose, staff of two and $1 million budget. San Jose, California, 1979-1983.

Director of Marketing Communications, Consumer Products Group, GRT Corp., a pioneering personal computer software publisher. Sunnyvale, California, 1979.

Marketing Communications Consultant, Bill Langenes Advertising, a single proprietorship agency specializing in the personal computer industry. Clients included computer hardware and software producers. Portland, Oregon, 1977-79.

Associate Editor, Computer Retailing, the personal computer industry’s first trade magazine. Covered the West Coast, including Silicon Valley, and all national trade shows. Portland, Oregon, 1977-79.

Director, Marketing Communications, Byte, Inc., the first chain of retail computer stores. San Jose, California, 1976-77.

Resource Development Director, St. Andrew Parish. Portland, Oregon, 1974-76.

Public Relations Manager, Oregon Lung Association, a voluntary health organization. Portland, Oregon, 1972-1974.

Advertising Manager, Flightcraft, Portland International Airport, a Beechcraft dealer and private aviation service, maintenance and sales operation. Portland, Oregon, 1971-72.

Advertising Sales Representative, Valley Publishing Company, a four-paper weekly suburban publisher. Beaverton, Oregon, 1970-71.

Research Assistant, Communications Research Center, University of North Dakota, Grand Forks, North Dakota, academic years 1968-69 and 1969-70. Half-time position while full-time student.

Staff Writer, Miller Publishing Company, an agribusiness magazine publisher. Minneapolis, Minnesota, 1966-68.

Experience and professionalism to fulfill you communications needs