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I have produced hundreds of communications solutions during decades of work in marketing communications creative and management, mostly on the corporate side.
My “sweet spot” – the area of marketing communications in which I have the most experience and enjoy the most – is strategic planning for the market launch of new companies and new products, and the development of materials to support that launch and follow-on growth.
Frankly, I've lost count of the all launches I've worked on. Everything from the uncommon re-naming and re-positioning of an existing company, to the rare new break-through technology that changes the marketplace, to the every-day products and services that build a business.